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	<title>Comments on: Building your public relations campaign—Part 3: Putting it to work</title>
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	<link>http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%e2%80%94part-3-putting-it-to-work/</link>
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		<title>By: Building Your Public Relations Campaign—Part 3: Putting It To Work &#8211; Guest Blog &#171; The Hit Music Academy</title>
		<link>http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%e2%80%94part-3-putting-it-to-work/comment-page-1/#comment-2083</link>
		<dc:creator>Building Your Public Relations Campaign—Part 3: Putting It To Work &#8211; Guest Blog &#171; The Hit Music Academy</dc:creator>
		<pubDate>Mon, 03 May 2010 15:44:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidermusicbusiness.com/blog/?p=773#comment-2083</guid>
		<description>[...] http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%E2%80%94part-3-putt... [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%E2%80%94part-3-putt.." rel="nofollow">http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%E2%80%94part-3-putt..</a>. [...]</p>
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		<title>By: JT Keel</title>
		<link>http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%e2%80%94part-3-putting-it-to-work/comment-page-1/#comment-1862</link>
		<dc:creator>JT Keel</dc:creator>
		<pubDate>Thu, 31 Dec 2009 21:46:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidermusicbusiness.com/blog/?p=773#comment-1862</guid>
		<description>Ed, Again great stuff.  I&#039;ve been looking in to PR Web or Beatwire. are these viable organizations?</description>
		<content:encoded><![CDATA[<p>Ed, Again great stuff.  I&#8217;ve been looking in to PR Web or Beatwire. are these viable organizations?</p>
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		<title>By: timsored</title>
		<link>http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%e2%80%94part-3-putting-it-to-work/comment-page-1/#comment-1817</link>
		<dc:creator>timsored</dc:creator>
		<pubDate>Mon, 21 Dec 2009 19:37:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidermusicbusiness.com/blog/?p=773#comment-1817</guid>
		<description>Yes.  Try to build relationships with the individuals that can give you press.  It&#039;s a challenge like everything else but I think sometimes these folks are more accessible than other &#039;gatekeepers.&#039;</description>
		<content:encoded><![CDATA[<p>Yes.  Try to build relationships with the individuals that can give you press.  It&#8217;s a challenge like everything else but I think sometimes these folks are more accessible than other &#8216;gatekeepers.&#8217;</p>
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		<title>By: Ed Teja</title>
		<link>http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%e2%80%94part-3-putting-it-to-work/comment-page-1/#comment-1794</link>
		<dc:creator>Ed Teja</dc:creator>
		<pubDate>Sun, 13 Dec 2009 00:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidermusicbusiness.com/blog/?p=773#comment-1794</guid>
		<description>Jim,
That is exactly right! Without a story, you are competing with everything else happening in your community. The story is what makes the band worth writing about. For an opening gig, coattail the headliner. Your efforts with local shows got you opening for so and so, could be the local angle. For regional publications, think out of the box. Is your act significantly different than that of the headliner. &quot;Townsend brings a folk spin to a heavy metal show&quot; might interest people.</description>
		<content:encoded><![CDATA[<p>Jim,<br />
That is exactly right! Without a story, you are competing with everything else happening in your community. The story is what makes the band worth writing about. For an opening gig, coattail the headliner. Your efforts with local shows got you opening for so and so, could be the local angle. For regional publications, think out of the box. Is your act significantly different than that of the headliner. &#8220;Townsend brings a folk spin to a heavy metal show&#8221; might interest people.</p>
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		<title>By: Jim Townsend</title>
		<link>http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%e2%80%94part-3-putting-it-to-work/comment-page-1/#comment-1792</link>
		<dc:creator>Jim Townsend</dc:creator>
		<pubDate>Sat, 12 Dec 2009 16:38:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidermusicbusiness.com/blog/?p=773#comment-1792</guid>
		<description>Ib our community there is the  weekly arts magazine with a feature article of what&#039;s coming up on the music scene that week. It&#039;s very hard to get mentioned  in this for new bands, at least for me or the people I know. I sent a press release etc. but now I see I didn&#039;t really have much of a story to tell. Last year, in addition to out regular gigs, , I started  producing specialized one night shows featuring all Beatle music or all Woodstock music etc, all at the same club and developed a draw which then translated into a mention in the article. The success of these shows became the story and my band got some press. Now,   I am going to be opening for a concert  now and am trying to figure out how best to get the writer&#039;s interest in including this info in  his article since it&#039;s about my band and not a specialized show. I need to make the original story pertinent  but focus on me and the band. I guess my work is cut out for me. Thanks for your articles the have made me think in more depth about all of this. that&#039;s a good thing</description>
		<content:encoded><![CDATA[<p>Ib our community there is the  weekly arts magazine with a feature article of what&#8217;s coming up on the music scene that week. It&#8217;s very hard to get mentioned  in this for new bands, at least for me or the people I know. I sent a press release etc. but now I see I didn&#8217;t really have much of a story to tell. Last year, in addition to out regular gigs, , I started  producing specialized one night shows featuring all Beatle music or all Woodstock music etc, all at the same club and developed a draw which then translated into a mention in the article. The success of these shows became the story and my band got some press. Now,   I am going to be opening for a concert  now and am trying to figure out how best to get the writer&#8217;s interest in including this info in  his article since it&#8217;s about my band and not a specialized show. I need to make the original story pertinent  but focus on me and the band. I guess my work is cut out for me. Thanks for your articles the have made me think in more depth about all of this. that&#8217;s a good thing</p>
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		<title>By: Real J.O.B</title>
		<link>http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%e2%80%94part-3-putting-it-to-work/comment-page-1/#comment-1784</link>
		<dc:creator>Real J.O.B</dc:creator>
		<pubDate>Thu, 10 Dec 2009 18:43:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidermusicbusiness.com/blog/?p=773#comment-1784</guid>
		<description>Thank you so much for this useful information.

I have a new song that i posted and requested feedback.

I got lots of good, and constructive, feedback, and two &quot;jewels&quot; that i use to promote the music.

http://myspace.com/realjamminonbroadway</description>
		<content:encoded><![CDATA[<p>Thank you so much for this useful information.</p>
<p>I have a new song that i posted and requested feedback.</p>
<p>I got lots of good, and constructive, feedback, and two &#8220;jewels&#8221; that i use to promote the music.</p>
<p><a href="http://myspace.com/realjamminonbroadway" rel="nofollow">http://myspace.com/realjamminonbroadway</a></p>
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		<title>By: Ed Teja</title>
		<link>http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%e2%80%94part-3-putting-it-to-work/comment-page-1/#comment-1783</link>
		<dc:creator>Ed Teja</dc:creator>
		<pubDate>Thu, 10 Dec 2009 15:08:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidermusicbusiness.com/blog/?p=773#comment-1783</guid>
		<description>I am not clear what difference you are suggesting Jon. A good press release should &quot;bust in with the story.&quot; In some situations they will cut and paste your info, say in a listing of just released CDs, otherwise a writer would want to do a little leg work to get a story that writers who just cut and paste will miss out on. The story behind the story is often what a good journalist is after.</description>
		<content:encoded><![CDATA[<p>I am not clear what difference you are suggesting Jon. A good press release should &#8220;bust in with the story.&#8221; In some situations they will cut and paste your info, say in a listing of just released CDs, otherwise a writer would want to do a little leg work to get a story that writers who just cut and paste will miss out on. The story behind the story is often what a good journalist is after.</p>
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		<title>By: jon ji</title>
		<link>http://www.insidermusicbusiness.com/blog/building-your-public-relations-campaign%e2%80%94part-3-putting-it-to-work/comment-page-1/#comment-1781</link>
		<dc:creator>jon ji</dc:creator>
		<pubDate>Thu, 10 Dec 2009 02:42:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidermusicbusiness.com/blog/?p=773#comment-1781</guid>
		<description>should we still send the old style press releases, or just bust in with the story? 
so they can copy and paste?</description>
		<content:encoded><![CDATA[<p>should we still send the old style press releases, or just bust in with the story?<br />
so they can copy and paste?</p>
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